Project Overview
In 2024, our client—a leading advertising agency in a major U.S. city—sought a modern outdoor display solution to enhance the impact of their advertising campaigns. With increasing competition in the local market, traditional billboards were no longer sufficient to capture attention. The client needed a vibrant, dynamic, and weather-resistant display that could stand out in the bustling city center.
Challenges
The client faced several challenges:
- Low Engagement: Static billboards were failing to attract younger audiences accustomed to digital media.
- Visibility Issues: Sunlight glare during the day and poor lighting at night reduced advertising effectiveness.
- Durability Concerns: Harsh weather conditions required a solution with strong waterproofing and long-term reliability.
Our Solution
We provided a P10 outdoor full-color LED advertising screen tailored to the client’s needs. The screen featured:
- High Brightness (6000 cd/㎡) ensuring clear visibility even under direct sunlight.
- Wide Viewing Angle to maximize exposure for both drivers and pedestrians.
- Weatherproof Cabinet Design with wind, rain, and lightning protection.
- Remote Content Management System allowing the client to update ads instantly and run multiple campaigns efficiently.
Results & Benefits
After installation, the new LED display delivered significant improvements:
- 200% Increase in Ad Recall: Surveys showed audiences were more likely to remember brands displayed on the LED screen compared to static billboards.
- Higher Client Satisfaction: Local businesses reported improved customer foot traffic after running ads.
- Long-Term Cost Savings: Digital updates eliminated the need for frequent poster printing and manual installation.
Client Feedback
“The LED display transformed our advertising strategy. The brightness, clarity, and flexibility are unmatched. It has become a landmark in the city center and has brought measurable results for our clients.”
— Marketing Director, U.S. Advertising Agency